Lucknow, 2nd March 2014. We
all celebrate our annual events and functions with a lot of aplomb, but
when we do it with for a social cause; it makes a great difference to
those benefited. Sigma Rock Infra Ventures Pvt Ltd - a Lucknow-based
real estate company believes and stands for integrity and ethics and
this was amply evident in their effort to support and promote the small
craftsmen and karigars of Lucknow. Sigma Rock presented celebrity designer and stylist Umair Zafar's Chikankari Summer Collection 2014 on 1st March at a glittering ceremony at the M B Club in Lucknow to promote the craft and enhance and encourage the craftsmen and karigar community
which has suffered greatly due to neglect and lack of promotion.
Bollywood diva Rituparna Sen walked the ramp for Umair Zafar and also
distributed prizes and awards to achievers of Sigma Rock.
Lucknow
based designer Arshi Jamal also show-cased his ethnic collection as the
guest list included young and energetic minister Naved Siddiqui, Major
General Suresh Gupta, Dr Vikram Ahuja, Lens man Subodh Bajpai, Shashank
Agarwal, former Indian women’s cricket team captain Nighat Khan, Asst
Director - Ministry of Communication Ravi Pratap Singh, Urban Fashion
Franchise Head Shoaib Zafar and many others.
Gorgeous Rituparna Sen Gupta, the show stopper for Umair Zafar enthralled the audience with her beautiful moves. Ace choreographer Shie Lobo made the night more appealing with his synchronized choreography. Rupa Khurana and Rajesh Tandon anchored the gala event.
According
to, Asrar Ahmad Khan, Director Sigma Rock, “We being housing providers
relate directly to fashion and lifestyle. This event hence is one more
form to connect people with fashion and lifestyle. This is yet another
feather in our cap. The aim for Fit and Fashion 2014 is to create
awareness about fitness and fashion among Lucknowites.”
Designer
Umair Zafar who hails from Lucknow and is known for his patronage for
the culture and crafts of the city of Nawabs speaking to news agency Newz66.com in
Lucknow said, "This show is for the craftsmen of Lucknow who have long
been neglected by other designers and big brands alike. I thank Sigma
Rock for supporting us in this noble cause. We are showcasing 35
national and international models to display the designs. I have used
the blend of Lucknow’s ancient art - the chikan with popular modern
fabrics. It’s now possible to carry chikan in all seasons. It is not
vintage any more. These fusions will give chikan a high fashion and
party angle given the fact that over 20 varieties of fabric have been
used.”
The
magic moments were captured by the lenses of Subodh Bajpayee. Patrons
supporting the event included Urban Fashion, Diet Mantra, Magic
Holidays, Golden Blossom Imperial Resorts, Signature Premium, Flashcabs, PR advisory Kaivalya Communication, Meem Productions and many more.