Surat grooves to Gujarat’s most glamorous Glam Garba

PRESS RELEASE

“Club Bollywood & Club Ibiza” @ VR Surat

First-of-its-kind event is a rocking hit & takes the city by storm

Raghav Sachar, Sonu Kakkar, DJs Akbar Sami, DJA-Myth and by Jankee enthrall Surtis with a unique mix of traditional, modern and international performances by on Oct 11^th & 12^th at The Runway, VR Surat

This Navratri, Surat has become the hot ‘n happening destination, with the ”Glam Garba” concept being introduced by acclaimed singer, musician and VR Surat’s music ambassador Raghav Sachar. The two-day exclusive Glam Garba Event on October 11 and 12, which gave the traditional dance and festivities a modern and international tweak, was created keeping in mind the preference of its fashion and lifestyle conscious customers.  At the Runway, VR Surat lined-up unforgettable and scintillating performances by Raghav Sachar, Sonu Kakkar, DJs Akbar Sami and A-Myth as also Jankee Parekh in an ambience inspired by the trendiest party hotspots across the globe. On the first day (October 11 Friday night from 10pm to 1pm) of the mega event garba lovers were introduced to “Club Bollywood” Glam Garba followed by “Club Ibiza” the next day on Saturday (October 12). And Raghav Sachar, Sonu Kakkar & DJ Akbar Sami had the crowds begging for more.

Speaking on behalf of VR Surat, Paresh Mishra, Director of Operations- Western Region, Virtuous Retail said, “Alongside our Phase II Retail Launch of VR Surat, we are very excited to host the ‘Glam Garba’ on the occasion of Navratri this weekend. Surat is a cosmopolitan city with strong cultural roots, and we are delighted to take the idea of Garba global through this unique event. We believe this new format will attract diverse audiences and broaden the festival’s participation across communities."

In sync with the latest lifestyle trends, VR Surat with its retail partners geared up to showcase the best of Indian and international premium brands such as Zara, Marks & Spencer, Zodiac, Peter England, Clarks, Helios, SVM Bowling & Gaming, Being Human, MAC, Sisley, Monte Carlo, Jade Blue, Ethos, Clinique, Nautica, GANT, BIBA, Pizza Hut, Subway, McDonalds, Punjab Street, Dwarkhadesh, and Wok on Fire, among others. 

Westside, Global Desi and AND are style partners for the event. VR Surat ran a ‘Shop the Look’ campaign for Glam Garba to drive the season’s latest fashion trends.

VR Surat, an integrated community-oriented premium lifestyle shopping center, collaborated with Raghav Sachar Productions to conceptualise and create this exclusive invite-only event only for VR Surat consumers.

“It is my absolute pleasure to present ‘Glam Garba’ at VR Surat. The concept in itself will attract the youth to enjoy Navratri in a new avatar. There will be Bollywood, Spanish, Brazilian, house and electronic dance music mixed with traditional garba songs. The Runway at VR Surat gives me an opportunity to transform the Centre into a Night Club and present something truly unique for Surtis. So, put your dandiya sticks together... For Glam Garba!” said Raghav Sachar who was the main performer at VR Surat.

About Virtuous Retail

Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community-oriented premium lifestyle shopping centres in India’s top cities. Virtuous Retail’s pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata, making it the leading platform of quality real estate retail in one of the world’s most attractive consumer markets for organized retail.

Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company’s long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" – a platform for cultural festivals, public-private partnerships and cross-border collaborations that encourage civic pride, strengthen the local economy and enhance the city’s brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform.

About Raghav Sachar

Raghav Sachar is an Indian singer, music director, and musician, who has the distinction of playing over 33 musical instruments. A graduate of the internationally acclaimed Monash University and Conservatory in Australia, Raghav started his musical journey at the age of four. With over 100 songs and 2000 shows to his credit, Raghav is a prolific and much-loved performer, who has also sung for movies, and released 12 albums, of which eight were for his own label.